Private Labeling

Simply, you get your products under your brand name. You can promote your own brands instead of the products belongs to somebody else. You can enjoy the whole fruit.

What is Private Labeling

Private label product, also called “white label” or “private brand”, is a unique product produced by one company but packaged and sold under another company’s own brand name. Private labeling allows retailers to use contract manufacturers to produce items as per their specific requirements (quality, materials, design, etc.) without investing much capital to start their own line of products.

Advantages of private labeling

Higher control of production

Depending on your contract with a manufacturer, you can have varying degrees of control over product quality, ingredients, materials, and design.

Control over pricing

as a result of your influence over product manufacturing, you get to determine product cost and set profitable margins.

Control over branding

Since private label products will bear your own brand, you have the final say in how, when and where they’ll be marketed.

Staying nimble

Since private label products will bear your own brand, you have the final say in how, when and where they’ll be marketed. with low entry barriers and the ability to make decisions quickly, smaller retailers have the advantage of using private label products to respond to market trends and demands.

Higher customer loyalty

Successful private label products can be a great customer loyalty booster and help raise brand awareness for the retailer.